I’m the first to admit it, I’m a crazy planner, especially when it comes to vacations. I love researching plans and locations, pouring over maps, finding amazing hole-in-the-wall establishments and making trips in general more fun by creating itineraries that I can feverishly look forward to. I do this because I love it. I love imagining where I will be, and what it will be like. It’s kinda like your birthday as a child. You KNOW your parents got you some awesome gifts – some of which you asked for and others that may be complete surprises – and either way, waiting to find out what’s inside those perfectly wrapped boxes is almost as fun as it is to actually open them and enjoy the contents. My pre-planned itineraries are a lot like a stack of wrapped presents. Read more…
Aldente Ideas, HalfSquare, Real Real Life
beer, Elk, ferry, Hall of Mosses, Hoh Rainforest, La Push, Lake Crescent, Minolta, Olympic National Park, Pacific Ocean, Port Angeles, Port Gamble, Red Lion Hotel, Seattle, Starbucks, Twilight, vampire, Washington, West
HalfSquare.net contributor, Kenneth J Weiss, has just released his first book: Slightware The Next Great Threat To Brands.
If you work in marketing communications, or have a brand or business you want to market on the internet, this book is a must have. There are few in the internet world with the brand experience and knowledge that Ken possesses. Although many like to think they know how marketing on the internet works – they don’t. Ken is the real deal.
Learn more about Ken and his wonderful new book at www.slightware.com, and download the first chapter FREE!
Buy it now on Amazon.

Slightware The Next Great Threat To Brands by Kenneth J Weiss
HalfSquare
brochureware, internet branding, internet marketing, Kenneth J Weiss, Slightware
Hello Everyone! I am extremely thrilled to announce the launch of HalfSquare.net 2.0! Of course, if you are seeing this, you already know about our make-over. During the past few months we’ve completely reworked the site. So now, instead of getting sporadic new issues, you can stop by for new content all the time! And, you can subscribe to our RSS Feed (button at the top right) and get updated every time new content is added.
We will still have the same great articles from your favorite writers – plus you can let us know what you’re thinking by posting a comment.
We hope you like these changes and feel free to interact with us – we love hearing from you.
Spread the word, and share us with your friends, family and colleagues.
HalfSquare.net is back!
HalfSquare
“Oil Can What?” Said the Scarecrow
By Paul Giles
Since when did getting your car’s oil changed become as complicated as launching an interplanetary probe? I’m not talking about the do-it-yourself type. Remember those? A socket wrench, a filter strap, a can spout, and a rag were all the tools needed, and I looked pretty damned manly doing it. Oh, I might have worn an apron so I wouldn’t get my clothes too greasy, but once I got started, the black sludge covered up the butterflies and flowers and filled the holes in the lace. Read more…
HalfSquare, Well, It Was Funny When I Wrote It
Humor, it was funny when I wrote it, Well